Wildside

Wildside is a hard soda made with natural flavors, local cane sugar, and a splash of alcohol, blended with other natural ingredients right here in Vietnam to create distinct flavors.

Firedrake worked closely with the Wildside team to bring the product to life. We designed an expressive wordmark that amplifies the idea of someones wildside and bespoke illustrative characters to depict different flavours within the portfolio. The end result is a brave and joyous array of texture and color for maximum stand out on shelf and in person.