Ruby Wong’s Godown

The objective was to create a concept that would be worth the whole evening since the traffic in Manilla is a real challenge.

The source is maritime tattoo flash: the designs sailors collected port by port, working as cultural passport stamps and accumulating meanings of adventure, mischief and superstition. Skull and crossbones, an all-seeing eye in a sunburst, a hand with a snake, a rabbit, playing cards gold line engravings, single weight, no shading.

They’re arranged the way a tattooist fills a sleeve: not on a grid, but placed to fit, letting the objects find their own composition. One icon to a coaster, six to a set, so the table gathers a collection over an evening. Crimson, oxblood and teal on uncoated stock, so the foil sits proud.

Client Admiral Hotel Manila MGallery
Location Manila, Philippines
Scope Bar naming · Brand identity · Illustration · Brand experience · Packaging
Sector Hotel bar and nightlife branding