Mad Cow Wine & Grill

In the quest for a distinctive F&B brand that could complement their new steakhouse and attract both guests and city residents to Pullman Saigon, Firedrake & PurpleAsia were entrusted with the task of creating a brand that would elevate the hotel’s presence.

Introducing Maddie the Cow – passionate about reasonable prices, premium-quality meats, exceptional service, and a genuinely enjoyable experience. From conception to execution, Firedrake meticulously developed the brand, ensuring that Mad Cow would become an integral part of the city’s culinary scene. The success of the brand has led to its expansion across Asia, solidifying Mad Cow’s status as a regional culinary destination.

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