Excelsior Yangon

A colonial-era office building in downtown Yangon, restored to 74 rooms. The identity comes from the building’s machinery rather than its architecture.

The body typeface is a monospace, drawn from the typewriters and print equipment that ran in that building when Yangon was a working port. It sets the comment cards, the ingredient lists, the small print. Against it sits a full engraved crest that holds at the size of a shampoo label.

The palette stays fully monochrome: black, cream, and a flecked uncoated stock chosen so the ink sits into the sheet rather than on top of it. The guidelines book is bound in black with the crest in silver. Inside, the building’s own elevation runs as a fine white line across a full black spread the most striking page in the manual, told entirely through the image alone.

Client AppleTree Group

Location Yangon, Myanmar

Scope Hotel brand identity · Amenity packaging design · Brand guidelines · Photography art direction · Print collateral

Sector Heritage hotel branding