Excelsior Yangon

A colonial-era office building in downtown Yangon, restored to 74 rooms. The identity came out of the building itself not its architecture, but its machinery.

The body typeface is a monospace, drawn from the typewriters and print equipment that ran in that building when Yangon was a working port. It sets the comment cards, the ingredient lists, the small print. Against it sits a full engraved crest that holds at the size of a shampoo label.

The palette never leaves monochrome: black, cream, and a flecked uncoated stock chosen so the ink sits into the sheet rather than on it. The guidelines book is bound in black with the crest in silver. Inside, the building’s own elevation runs as a fine white line across a full black spread the most striking page in the manual, and it contains no words at all.

Client AppleTree Group

Location Yangon, Myanmar

Scope Hotel brand identity · Amenity packaging design · Brand guidelines · Photography art direction · Print collateral

Sector Heritage hotel branding