Aura by Mövenpick 

An entertainment hub for music acts, large and small, as well as tantalizing tapas with fresh juice during the day and bespoke cocktails for sunset and beyond, Mövenpick introduces Phu Quoc’s premier beach club destination — Aura. The brand identity captures the vibrant energy of the Aura name and overall brand experience.

The bright primary color palette captures Aura in full party mode while the softer pastel tones bring a relaxed, breezy vibe. The distinctive A within the wordmark captures the movement of the waves while the rest of the wordmark remains open and approachable.

The graphic pattern was inspired by the lunar moon phases visible from anywhere within the premises. As the moon changes so does the ambience of the beach location and we wanted to capture this event within the identity. We provided full logo and brand identity guidelines for Mövenpick including launch materials, social media, event support and a full set of brand collateral.

B230c194398467.5ea0a5efe4585
5dac1394398467.5ea1e51a63a0b
6a337194398467.5ebd041199558
D2f27894398467.5e94671e4529e (1)
Af50d694398467.5ea568a12c9ed
1
2
A3a54194398467.5ea72e532a869
Fcde4b94398467.5eaf808639ae1
71224194398467.5ea99066d270d
1eadd094398467.5ea8561219a61
Eb3a4c94398467.5ea99066d2007
Ea35ad94398467.5e8da558cc74a (1)
8
9
4cfb3994398467.5ea9c95274769
B230c194398467.5ea0a5efe4585
1c95e294398467.5e8da558cbf62
Latest projects