The existing ticket resale landscape faces significant challenges, characterized by major corporations imposing exorbitant fees, driving up costs, and delivering subpar customer experiences. Peddlr introduces a revolutionary online ticket marketplace, crafted by and for users. Turning to Firedrake for expertise, Peddlr sought to establish a dynamic and innovative brand that would distinguish them from industry giants. The outcome is a lively and electrifying visual identity, complemented by a unique wheel symbol inspired by the spirit of peddlers.

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