Peddlr

Ticket resale is a category dominated by a handful of platforms charging fees a lot of people consider exorbitant, on top of an experience most people already dislike. Peddlr’s proposition is a marketplace controlled by the people using it rather than the corporations running it which only works as a brand if it looks nothing like the incumbents it’s undercutting.

The name supplied the graphic idea. A peddler is a trader who moves goods person to person, outside any fixed institution . Firedrake took the wheel as the identity’s signature symbol, the literal mechanism of someone carrying trade from one place to the next, and built a system around it described as lively and electrifying rather than corporate and procedural.

That tonal choice is the differentiator. Every established competitor in this category reads as infrastructure; Peddlr was built to read as a person, which is the only positioning available to a challenger entering a market its rivals already own on scale.

Client Peddlr
Location Not specified
Scope Brand identity · Symbol design · Visual identity system
Sector Ticketing and marketplace technology branding