Oakbridge

A boutique real estate advisory built to give individuals, families and businesses from Asia a clear route into European property. The brand had to read as trustworthy to two audiences on two continents at once.

The mark solves it by borrowing an object both audiences already recognise as a symbol of prosperity: the Zhengde coin, cast in Ming-dynasty China with a circular outer edge around a square centre. Firedrake kept those two defining details the circle, the square and drew a contemporary mark from them rather than a literal coin. It reads as currency and as a crossing point simultaneously, without needing a strapline to explain either.

Client Oakbridge Property
Location Serving Asia-to-Europe property investment
Scope Brand identity · Symbol and wordmark design · Brand guidelines
Sector Real estate advisory and asset management branding