Le Cellier

A word-of-mouth wine bar and speakeasy inside the Novotel Yangon. Cosy, low-lit, and found.

The wordmark is pictorial: the letterforms carry the act of uncorking.

The texture does the rest. The identity was built from hand-rolled ink laid, pulled and scanned, so every application carries the grain and slight misregistration of something physically printed. It reads as the building’s own history without ever quoting it directly, and it gives a small brand something a vector file can’t fake.

Client Le Cellier
Location Novotel Yangon, Myanmar
Scope Wine bar brand identity · Pictorial wordmark design · Print and menu design
Sector Wine bar and speakeasy branding