As the fourth accommodation offering and a pivotal component of Vietnam’s premier integrated resort, Hoiana Hotel & Suites redefines luxury, elevating experiences and sensations to unprecedented levels within the country. In conceptualizing this brand, our goal was to establish a strong connection to the Hoiana Masterbrand through the logo design.
Embarking with a clean canvas, we integrated elements from the fireworks symbol of the Hoiana Masterbrand into the logo. Retaining the gold color for continuity, we crafted an abstract symbol derived from the fireworks, capturing the dynamism of the offering while infusing elements of luxury and prestige for a sophisticated and polished identity.
The interplay of typography, patterns, and Tone of Voice collaboratively shapes an enchanting, exhilarating, and opulent array of amenities and collaterals. Graphic-led yet refined, these elements collectively contribute to a visually compelling representation of Hoiana Hotel & Suites’ unparalleled offerings.