Hanoi Milk
Hanoimilk needed a packaging redesign for its key product lines: Dinomilk, Yotuti, Izzi S+ and ChocoOats. Firedrake’s sister company PurpleAsia collaborated closely with Hanoimilk’s marketing team to create a modern design that featured the Hanoimilk logo prominently. The redesign used strategic colour coding and modern illustrations to attract specific demographics and improve shelf presence.
The redesign also introduced a flowing brand flag to enhance brand recognition and create a cohesive visual identity across all products. This approach, combined with vibrant energy and unique design elements for each product, successfully improved shelf presence and audience engagement. The result was a unified yet distinct look for each product line, effectively showcasing the Hanoimilk brand and attracting consumer attention.
