Cabana Club

Firedrake partnered with sister agency PurpleAsia and Mövenpick Hotel Hanoi Centre to develop Cabana Club, a vibrant poolside dining experience that infuses Miami’s South Beach and Cuban culture into the heart of Hanoi. This unique concept offers locals and visitors a refreshing escape, blending Latin American flair with poolside casual dining. Cabana Club’s brand identity, featuring a dynamic wordmark and a miami-inspired color palette, creates an immersive atmosphere that transports guests to a tropical paradise.

Firedrake meticulously designed Cabana Club’s brand to enhance the guest experience, with creative touchpoints such as signage, menus, and collaterals that capture the lively spirit of Miami. The restaurant’s menu is a fusion of Latin American and Caribbean flavors, featuring tropical rum cocktails and sizzling BBQ dishes inspired by Cuban cuisine. This combination of vibrant design and innovative cuisine makes Cabana Club a standout destination in Hanoi’s dining scene.

Cabana Club’s concept aligns with Hanoi’s dining culture of social eating and shared dishes, appealing to the city’s youthful, affluent demographic. By balancing new and exciting flavors with familiar tastes, the restaurant caters to both local and international guests. The strategic branding and compelling culinary offerings position Cabana Club as a must-visit destination, enhancing the hotel’s appeal and establishing a strong presence in Hanoi’s competitive dining market.