AA Corporation

An interior fit-out company that builds for Gucci, Chanel and Bvlgari, and whose entire professional value is in never being visible in the result. A silent partner needs a brand that behaves like one.

So the system is minimal and restrained: white space, restrained typography, and red used only for navigation marking a section, setting the pace of a spread, telling you where you are.

The credentials brochure makes that argument physically. It’s built from mixed stocks and materials different weights, finishes and surfaces bound into one object so a prospective client holding it is handling a demonstration of exactly what AA Corporation does: sourcing, specifying and finishing materials to a standard.

Client AA Corporation
Location Vietnam
Scope Visual identity refresh · Logo design · Credentials brochure design · Print production and material specification
Sector B2B, interiors and fit-out branding