AA Corporation

An interior fit-out company that builds for Gucci, Chanel and Bvlgari, and whose entire professional value is in never being visible in the result. A silent partner needs a brand that behaves like one.

So the system is close to austere: white space, restrained typography, and red used only for navigation marking a section, setting the pace of a spread, telling you where you are. It never decorates. In a document about craftsmanship, colour that exists purely to look nice would undercut the argument.

The credentials brochure makes that argument physically instead of verbally. It’s built from mixed stocks and materials different weights, finishes and surfaces bound into one object so a prospective client holding it is handling a demonstration of exactly what AA Corporation does: sourcing, specifying and finishing materials to a standard. The brochure doesn’t describe the capability. It is a sample of it.

Client AA Corporation
Location Vietnam
Scope Visual identity refresh · Logo design · Credentials brochure design · Print production and material specification
Sector B2B, interiors and fit-out branding