Wildside Soda

A hard soda brewed in Vietnam with local cane sugar and natural flavours, launching into a category where the shelf is already crowded and fighting hard for attention. The brand’s identity needed to embody the idea of unleashing one’s ‘wild side’, encouraging consumers to explore new and exciting flavour experiences

The wordmark does the heavy lifting drawn to be expressive rather than legible-first, with letterforms that behave like the thing the name describes. It’s a deliberately unruly mark for a product whose entire proposition is a bit of unruliness.

The flavours are then split by character rather than by colour. Each variant gets its own bespoke illustrated creature, drawn specifically for that flavour.

Texture and saturated colour carry it the rest of the way. On shelf and in hand, it is trying to be seen, which is the correct ambition for a challenger drink.

Client Wildside
Location Vietnam
Scope Brand identity · Wordmark design · Character illustration · Packaging design
Sector Drinks branding and beverage packaging design