The River
The developer City Garden Thu Thiem saw an opportunity to elevate Ho Chi Minh City’s property market with a low-density boutique development on a riverfront plot in Thu Thiem.
The design takes its cue from location, river access, prestige, investment value and everyday livability. Firedrake built a minimal, high contrast system build on long uninterrupted horizontals and generous space, so every idea reads as part of one calm proposition instead of competing headlines.
Client Refico
Location Thu Thiem, District 2, Ho Chi Minh City, Vietnam
Scope Brand strategy · Property brand identity · Logo design · Brand guidelines · Brochure · Signage · CGI art direction · Brand film Sector Riverfront and residential development branding