The River
Refico, an esteemed developer, seized an opportunity to enhance Ho Chi Minh City’s property market by acquiring a prime riverfront plot in the emerging Thu Thiem Ward of District 2.
With a vision for a low-density boutique lifestyle that would amplify every aspect of HCMC’s favored residential development while maintaining the nature and service standards of City Garden, Firedrake was enlisted to create a comprehensive range of materials, from Brand Strategy to Brand Video.
In our ongoing collaboration, we deeply understood the project’s unique selling points – the prime location, riverfront access, prestige, investment potential, and world-class livability. We conveyed these aspects in a beautifully minimal yet elegant, high-contrast manner, drawing inspiration from the fluidity of the river itself in both design and language. We developed full brand guidelines, detailiing everything from logo application to floor plan styling.
![The River 01](https://firedrake.studio/wp-content/uploads/2024/02/The-River-01.jpeg)
![The River 02 Copy](https://firedrake.studio/wp-content/uploads/2024/02/The-River-02-copy.gif)
![The River 021](https://firedrake.studio/wp-content/uploads/2024/02/The-River-021.jpg)
![The River 03](https://firedrake.studio/wp-content/uploads/2024/02/The-River-03.jpeg)
![The River 04](https://firedrake.studio/wp-content/uploads/2024/02/The-River-04.jpeg)
![Project Page Aura Example](https://firedrake.studio/wp-content/uploads/2024/02/The-River-051.jpg)
![Project Page Aura Example](https://firedrake.studio/wp-content/uploads/2024/02/The-River-052.jpg)
![The River 06](https://firedrake.studio/wp-content/uploads/2024/02/The-River-06.jpeg)
![The River 07](https://firedrake.studio/wp-content/uploads/2024/02/The-River-07.jpeg)
![The River 08](https://firedrake.studio/wp-content/uploads/2024/02/The-River-08.gif)
![Project Page Aura Example](https://firedrake.studio/wp-content/uploads/2024/02/The-River-81.jpg)
![Project Page Aura Example](https://firedrake.studio/wp-content/uploads/2024/02/The-River-82.jpg)
![The River 10](https://firedrake.studio/wp-content/uploads/2024/02/The-River-10.jpeg)
![The River 11](https://firedrake.studio/wp-content/uploads/2024/02/The-River-11.jpeg)
![The River 12](https://firedrake.studio/wp-content/uploads/2024/02/The-River-12.jpeg)
![The River 13](https://firedrake.studio/wp-content/uploads/2024/02/The-River-13.jpeg)
![Project Page Aura Example](https://firedrake.studio/wp-content/uploads/2024/02/The-River-141.jpg)
![Project Page Aura Example](https://firedrake.studio/wp-content/uploads/2024/02/The-River-142.jpg)
![The River 15](https://firedrake.studio/wp-content/uploads/2024/02/The-River-15.jpeg)
![The River 16](https://firedrake.studio/wp-content/uploads/2024/02/The-River-16.jpeg)
![The River 17](https://firedrake.studio/wp-content/uploads/2024/02/The-River-17.jpeg)
![The River 18](https://firedrake.studio/wp-content/uploads/2024/02/The-River-18.jpeg)
![The River 20](https://firedrake.studio/wp-content/uploads/2024/02/The-River-20.jpeg)
![The River 22](https://firedrake.studio/wp-content/uploads/2024/02/The-River-22.jpeg)
![The River 24](https://firedrake.studio/wp-content/uploads/2024/02/The-River-24.jpeg)
![The River 26](https://firedrake.studio/wp-content/uploads/2024/02/The-River-26.jpeg)