Open Meditation Sessions

A mindfulness app built around meditation, music, breathwork and movement together, rather than meditation alone — positioned to help people come to their senses, in the literal sense, in a category where most competitors default to the same palette of muted greys and soft blues to signal calm.

Firedrake went the other way. A vibrant colour palette was built specifically to stimulate rather than sedate, on the reasoning that “calm” and “muted” aren’t the same instruction — a person opening the app mid-day needs energy restored, not dimmed. Alongside it sits a distinctive open symbol and typeface drawn from the structure of neural pathways, so the visual language reflects what the practice is actually doing rather than illustrating a generic idea of stillness.

Applied through the interface, that same logic holds across meditation, movement and breathwork screens that could easily have splintered into three different apps. One system, one energy, three practices.

Client Open Meditation Sessions
Location Not specified
Scope Brand identity · App UX/UI design · Symbol and typeface design · Colour system
Sector Wellness and mindfulness technology branding