Gyplac is a construction company based out of Cartagena, Bolivar, Colombia. Firedrake helped Gyplac reposition the company around a new brand idea ‘Building a better life’. This repositioning helped unite the company across multiple regions, simplify product offerings and align Gyplac closer to its master company’s positioning. A detailed guidelines was produced to help bring to life and define the companies bold new approach. We worked closely with the Gyplac team to roll-out the new guidelines across South America.