Dewar’s

Three whisky expressions 12, 15 and 18 year dressed for Tết (Lunar New Year in Asia).

The design turns on one graphic idea: flow. A continuous fluid form runs across all three packs, borrowed from the language of prosperity and giving that surrounds Lunar New Year, and doing double duty as a description of the liquid inside. It’s the rare case where a cultural symbol and a product truth are the same shape.

The three expressions are distinguished by weight rather than by decoration. The graphic stays identical across the range and the finish escalates with the age statement.

Client Bacardi Location Vietnam
Scope Limited edition packaging design · Structural and finish specification · Campaign artwork Sector Spirits and drinks packaging design