Colaborate

A virtual agency network bespoke, flexible teams assembled around a brief rather than kept on permanent staff competing for work against agencies with buildings, headcount and the overhead that comes with both. The pitch is that distributed beats fixed. The risk in that pitch is presenting as thinner than the incumbents it’s up against.

So the identity was built to be the opposite of provisional. Firedrake developed a bold new voice and visual style pitched at full agency confidence nothing about the tone hedges, nothing apologises for the model. A prospective client comparing Colaborate to a traditional shop should come away thinking the network is the more considered choice, not the cheaper one.

It’s a case of the brand doing strategic work that the business model can’t do on its own: “flexible” and “credible” don’t naturally sit together in a buyer’s head, and the identity is what closes that gap.

Client Colaborate
Location Remote / distributed agency network
Scope Brand voice development · Visual identity · Brand strategy
Sector Agency network and creative services branding