Colaborate

A virtual agency network bespoke, flexible teams assembled around a brief rather than kept on permanent staff competing for work against agencies with buildings, headcount and the overhead that comes with both. The pitch is that distributed beats fixed. The risk in that pitch is presenting as thinner than the incumbents it’s up against.

So the identity was built to be the opposite of provisional. Firedrake developed a bold new voice and visual style pitched at full agency confidence nothing about the tone hedges, nothing apologises for the model.

Client Colaborate
Location Remote / distributed agency network
Scope Brand voice development · Visual identity · Brand strategy
Sector Agency network and creative services branding