Cabana Club

A poolside bar on a hotel roof in Hanoi, asked to feel like Miami’s South Beach.

The wordmark takes its cue from water waves rendered into a single, fluid mark rather than a static logotype. The palette pulls straight from Miami Beach after dark: neon brights built to hold their own once the sun goes down. A recurring graphic, also drawn from moving water, carries that same energy through into a collage-style visual language layered and loud on purpose, so guests feel like they’ve stepped somewhere else the moment they walk in.

That system runs everywhere: signage, menus and collateral across both the clubhouse and the poolside areas, so the place looks and feels the same whether you’re ordering a drink outside or sitting down to eat.

Client Accor  Mövenpick Hotel Hanoi Centre
Location Hanoi, Vietnam
Scope Bar concept creation · Brand identity · Collage illustration · Packaging · Interior graphics
Sector Hotel bar and poolside F&B branding