The future with Vision Pro

Experiencing the Apple Vision Pro felt like witnessing magic. The brain grapples with distinguishing between reality and illusion, often leaving you smiling uncontrollably. Images appear with greater depth, your eyes capture more details, and you find yourself immersed in the content rather than merely observing it. The interactions and animations, subtly influenced by Neumorphism, require thoughtful design and unlock new creative possibilities within this simulated environment.

The headset’s almost claustrophobic nature immerses you completely in the content, leaving no room to hide. You can’t squint through your fingers or hide behind the sofa; the content draws you in through sight, sound, and sensation. Watching promo videos, particularly sports, was a vivid experience. For someone who has always wanted to play sports at the highest level, the Apple Vision Pro offers a taste of what it’s like—the atmosphere, the perspective, the feeling of being courtside with the viewpoint of a top player like LeBron, combined with real-time replays. It’s the next step in the multi-screen journey.

Considering the impact on branding and sponsorship at live events, the opportunities are immense. If hundreds or thousands of people feel like they’re courtside, it will revolutionize what brands can do. From product placements to interactive advertising and gamification, this technology could fundamentally change live event experiences. It could build communities, foster brand and player loyalty, and emotionally connect fans with their favorite teams. Moreover, it has the potential to bring fans back from the high costs and season ticket extortion, making the experience more accessible and engaging.