Gyplac

A construction company based in Cartagena, Colombia, operating across multiple South American regions that had grown up with their own versions of the same brand the ordinary result of expansion without a shared idea holding it together.

Firedrake repositioned the company around a single line building a better life simple enough to translate cleanly across markets and specific enough to mean something. Guidelines were built to operationalise it directly: simplified product offerings, one set of applications, and closer alignment with the parent company’s own positioning, so a Gyplac site in one region reads as the same company as a Gyplac site in another.

Client Gyplac
Location Cartagena, Bolívar, Colombia
Scope Brand repositioning · Brand strategy · Guidelines development · Multi-region rollout
Sector Construction and building materials branding