Excelsior Yangon Toiletries

The toiletries are what complete the main Excelsior Yangon identity.

The design stays monochrome, matching the hotel’s wider identity, and uses letterpress printing to give the labels real texture. A guest feels that texture before they’ve read a single word, which is exactly the point of a good amenity line.

The idea comes from the same place as the rest of the hotel’s identity: the building’s past as a working print shop in downtown Yangon. A shampoo bottle carrying that same industrial, letterpress feel tells part of the hotel’s story, in something as small as a toiletry label.

Client AppleTree Group
Location Yangon, Myanmar
Scope Amenity packaging design · Visual identity system · Print and material specification
Sector Heritage hotel branding