NanoHome

Nanoco is Panasonic’s exclusive lighting distributor in Vietnam a B2B business with no consumer-facing brand. The move into luxury retail homewares meant building one entirely, while carrying enough of the parent name to inherit its credibility.

The identity had to sit in a showroom beside Fritz Hansen, Flos, Louis Poulsen and FontanaArte without competing with any of them. A retailer’s brand in that room has to be quiet enough to flatter the products on the shelf, and confident enough not to disappear. That balance is most of the work.

Client Nanoco
Location Vietnam
Scope Brand naming · Brand identity · Logo and wordmark design · Brand guidelines · Retail brand experience
Sector Retail and homeware branding