Incognito

Crafting a discreet visual identity for a specialised clothing company catering to undercover officers, we drew inspiration from a ubiquitous graphic element – the barcode. Our goal was to create a covert style, establishing a steadfast visual language with just enough detail for comprehension. Similar to an undercover officer, the logo possesses the ability to adapt and blend seamlessly with its surroundings. The enigmatic three-dot graphic signifies the logo in full incognito mode, adding an extra layer of intrigue to its design.